Developing a theoretical and practical understanding of the market needs, especially in Saudi Arabia, was the profound role upon studying CUTE values of product design. As well as highlighting and providing a clear guide on studying the production in term of the right chose of materials and manufacturing techniques in corporation with understanding and meeting consumers’ needs and wants.
As being a faculty member in product design at Imam Abdurrahman bin Faisal University in Saudi Arabia, and in term of teaching design process, technical drawings and deeply understanding the details in depth was considered as a secondary thought, we aimed to consider the market research investigate the stake holders among the segmented sample study, in order to develop a small structure about the main element to focus on while developing the concept design, without baring in consideration how it is going to be made. Therefore, I haven’t got any further experience within the real field. I was enthusiastic and eager to learn more. I was expecting the lectures rapped in a narrow range among understanding new material and considering ergonomics, but afterward it was essential and clear how anticipation and adapting those key factors to change and keep in touch with the external competitor environment as well as matching the consumer desires with the initial idea of the product.
As a result, providing what the market wants is recognised (Drummond, Ensor & Ashford, 2001). In my personal perception, I thought that an innovative product and design will have a great opportunity to attract investors and buyers in the market, but I was wrong. In fact, it need to appeal to the market place by starting to focus on the customer and user demand in identifying the product opportunities. Also, to use sustainable, durable materials was one of my main focuses on the Product Design Specifications (PDS). Moreover, I personally live in a small apartment where my neighbour’s children store their bicycles mainly in the terrace and some of them started to use the roof.
Figure 1: personal case study on where do Figure 2: shows the reason why don’t the Saudi citizens store their bicycles. Saudis use their bikes
Changing the community overview was my profound especially that people think it is limited in children and laborers only. As well as people would prefer to keep in mind where to store before buying.
Therefore, I decided to focus on designing an indoor bicycle rack, inspired from the traditional Middle East decorative elements, resulting with a functional and aesthetical storage piece, and focusing in considering the dead spaces in mind. But after researching I decided to design an outdoor bicycle shelter, inspired from the traditional Middle East decorative elements, resulting with a functional and aesthetical storage piece.
According to Henderson (2013) “To be successful, a company should have a portfolio of products with different growth rates and different market shares”. So, inspiring from the existing solutions, weather they serves as storage places or even function differently, such as the Lego toys, especially the mechanism of having a one unit and can be easily joined together with minimum physical effort.
Figure 3: shows how designers been inspires from LEGO.
Through the process of the initial ideas, I kept trying to design a central canopy, inspired by the Bedwen tent and the trees where it is relaxing to sit beneath it. The process of modelling using solid works but without thinking of the proportions, especially when designing with dimensions but without a figure to scale the product on, was a mistake I have been to and learned that drawing scale 1:1 is the best solution to confident the functionality of the product.
Figure 4: The design unit
According to The International Ergonomics Association, Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.
The scale of the person while using the product should be a premier, and therefore while designing the minimum width was 45cm and the whole stool width is 120 cm. Although it might be big but that is the minimal number, it can’t be smaller. That unit was the start of establishing the core idea of the concept itself, has been shown in the next figure.
Figure 5: Different arrangements using one unit, depending on the need.
So, the idea behind it was to allow freedom in organizing the pieces depending on the ambient environment the customer want to achieve. This flexibility enhances the value of the design itself as the one product may not fit all consumers. Therefore, and while developing the unit itself I considered how the kids may grow, or the number of bikes might increase. And the allowance of adding personal preference with limited effort.
Figure 6: The weather in Saudi Arabia, Source: http://www.weatheronline.co.uk/Saudiarabia.htm
Saudi Arabia has a desert climate characterized by extreme heat during the day, an abrupt drop in temperature at night, and very low annual rainfall (weather online, 2017). There for, I aimed to design a shelter that covers the pieces beneath It and protects from the sunlight.
Figure 7: The canopy shelter.
And through the process of design, a big challenge was to keep in mind the ergonomics, by considering the minimum size for people to fit in as well as keeping the canopy above the level of person’s head. Also the materials that have been used were sustainable in first and weather resistant as well. By building a small model using 3d printer, I have discovered a major problem, where when you combine two (+) (+) or male-male joints they won’t join together. In illustration, the unit cant’ easily been combined in the “S” shape, it is only possible to combine them as “O” shape, unless flipped upside down. So, amendments and modifications has to be done, by making the joint it self movable as it is shown on the next figure.
Figure 8: A solution for an existing problem.
overall, I have learnt and increased my understanding on the manufacturing of different materials such as wood, plastics, metals, and rattan weaving which is what I would like to take with me through my final project. Through the project, I demonstrated my Architectural skills and added the product design focus of material and manufacture. As for the final outcome of the project, I hoped that I had the potential to gather some case studies my self and take some pictures for the problem to come up with the best problem highlight, but thanks to the media and within my previous notices I think I came up with the best solution that can be used on the roofs or outside the terrace.
- International Ergonomics Association. What is Ergonomics. Website. Retrieved 17 March 2014.
- Abdulsalam,A. Elsegaey, I. Khraif, R. AlMutairi, A. (2014) Population distribution and household conditions in Saudi Arabia: reflections from the 2010 Census. National center of biotechnology information, National Library of Medicine [online] Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4174546/
- KCORP (2013) Housing The Growing Population Of The Kingdom Of Saudi Arabia. The Jeddah Economic Gateway [online] Retrieved from: http://jeg.org.sa/data/modules/contents/uploads/infopdf/2040.pdf