Initial Ideas

By observing my son, almost 2 years old, I discovered that he likes to play with objects without even realising how it works together. He define satisfaction as the joy of hearing the sound that comes of hitting different pieces together and combining them. The hammer, for example, was a fear to me that he might hit himself with, but instead he started rolling it over on the floor and playing with it in ways we didn’t even think that it may work. As a result, I chose his favourite toys to bring with for our next meeting with the team.

Figure 1: My kid’s Favourite manual toys.

Then, each of us started to explain her ideas and visions in order to come up with new concepts. In one point I had thoughts of the Toy it self, Hoe it might be or what will be the main theme. Most of the ideas were generated from traditional games we used to play with, such as Uno and Domino.


Figure 2: General Sketches.


  • Keeps your brain young
  • Treat or (Heal) your brain (Left + Right)
  • Makes you smarter
  • Look after your brain
  • Managing Stress
  • Feed your brain


Getting kids excited about using and playing with objects other than digital devices.

“The main issue today is probably how physical toys can compete with smartphones.” said Scott de Martinville


“Both Hemispheres Are Involved”

Problem Solving + Creativity


Figure 3: Involving both hemspheres, the left is for PROBLEM SOLVING and the right is for Creativity.

“ In a desperate grab to attract the attention of children reared on digital devices, board game manufacturers have forgotten that interaction design matters more than brand extensions” Alexandra Lange



  • “Designers tend to land closer to the middle of the right and left-brain spectrum than on the far right. ” (Maggi, 2014).
  • Creativity with rationale behind it
  • Order, organization, and clarity
  • Something people WANT to look at (and keep looking at)
  • A clear message delivered in a strategic way
  • Visually engaging material that your customers will keep interacting with



“ Creativity can be chaos, analytical problem solving can be boring, it’s when they come together that great design truly takes place. The mixture of how these forces work together is different of each individual” Design Shack


Balancing Blocks:

Figure 4: Balancing blocks.

“Compete or partner up with Balancing Blocks to build structures while focusing on height, gravity defying balance and style. Ten hardwood game pieces finished in non-toxic white or primary colors offer a vintage look through fun contemporary forms. Set of 10.”


Snego Building Blocks:

Made using salvaged wood and natural dyes

Figure 5: The use of natural day enhances the sense of the wood texture.

Using natural Dyes enhances the wood cravings and sense of the real material.

“A pair of Swedish designers have created a set of multi-faceted wooden building blocks that are coloured with fruit and vegetable dyes.

Snego was created by Katarina Hornwall and Gabriella Rubin while the duo were studying their masters at Lund University School of Industrial Design in Sweden.All of the gem-like wooden pieces are unique, and are designed so that each of their flat surfaces allow them to be stacked on top of other Snego blocks.”

Figure 6: The joy of balancing the blocks and being fallen over.

“The pieces can be balanced to form precarious-looking towers that look like cairns – rural path markers built from stacks of stones.

The bricks are made from birch, pine and oak salvaged from the university’s workshops, and have been coloured using natural dyes.”

“We wanted to add some colour to the blocks, and got inspired by the old craft of dying textiles with natural ingredients,” Rubin told Dezeen. “We think it is important to keep the colours natural as it works well the overall idea and concept.”

“Our thought behind Snego is that adults and children alike should have the opportunity to play without focusing on getting a specific result or something figurative,” she added. “There are no rules and no right or wrong usage.”



Figure 7: Different ideas for one traditional game.

Innovating an existing traditional game to either insert a third dimension to it or even by using different material. Also changing the unit shape from the original rectangular shape to a new triangular one.

Figure 8: Qwirkle, mix match and win

The new method, instead of traditional dots that represent numbers, creating square shapes containing different colors and shapes, inspired from the traditional dominoes as well as the Uno. This combination creates a new game links the past with the present.


Kengo Kuma’s Tsumiki building blocks can be arranged to create original sculptures:

Figure 9: The V shapes enable the blocks to support themselves when stood up, laid on the side or balanced on one arm.

“Japanese architect Kengo Kuma has created a modelling kit made up of triangular-shaped wooden pieces, which has been described as the Japanese alternative to Lego.

The stackable system was created by Kuma, who is one of Japan’s most respected architects, in collaboration with forest conservation organisation More Trees, and is constructed from Japanese cedar wood certified by the Forest Stewardship Council.

Named Tsumiki — Japanese for building blocks — the individual components can be stacked and arranged in a variety of formations to create unique sculptures.” (Dezeen)

“It’s not a heavy, masonry kind of wood block, but a light, transparent system just like what you see in traditional Japanese architecture,” he added.


Figure 10: Giant sized Tsumiki

“Kuma’s Tokyo-based studio “Kengo Kuma & Associates, created a series of giant-sized Tsumiki pieces to form a pavilion for this year’s Tokyo Design Week, which took place from 24 October to 3 November 2015.

Kengo Kuma & Associates recently installed a climbable wooden pavilion in a Paris park, and unveiled plans for a cave-shaped and plant-covered museum dedicated to Filipino history.” (Dezeen)


Figure 11: A wooden dace

An Idea to create a dice that can be assemble and disassemble.


Wooden guessing game with 3D-printed climbing cats:

Figure 12: A guessing game designed by Jang Won

“Product designer Jang Won from the Republic of Korea created Drop Cat, a three-dimensional guessing game featuring brightly colored climbing cats. For his game, Jang Won was inspired by the ease with which cats climb fences. His ultimate goal was to design an accessible guessing game for all ages.”

The winner of the game is the player who drops all of their opponent’s cats first.



“Juxtabo is a game for kids and adults ages 8+. The goal is to create patterns out of the circles to match the cards in your hand. The trick? With each turn, the board changes. Each circle is double-sided, so players can stack the circles, colors facing one another, to change whatever pattern is on top. While a simple design, the game is more challenging than it sounds!”

Figure 13: Adults playing juxtabo





So, we decided that we want to keep it simple either by using geometric shapes or simple concept. Also we started to analyse the different geometric shapes for my Son’s toys, and sum up with 6 main shapes:

Figure 14:


Therefore, we chosen 4 specific words that represent our “toy”.

Simplicity, Natural, Joy, and Guilt-free


after coming back home, I tried to build up different geometric shapes to feel its volume and to imagine within 3 dimensional field.

Figure 15: Geometric shapes analysis, size 5 × 5 × 5 cm.





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